3 Keys to a Successful Message

Dave Schaaf
Dave Schaaf

The message on your yellow letter can be a huge factor in the success of your marketing campaign, and there are three main points to consider.

  • Keep it short. The message should be short enough for people to read before they lose interest in what you are saying.
  • Tailor the message to the audience. Nobody likes to feel dumb, so speak to your audience at their level. Not sure if your audience contains mostly PhD’s or high school grads? Then speak to the lowest education level of your audience.
  • Include a clear call to action. This can be as simple as ‘Please call me’.

If you’re looking for a place to begin, check out some of our yellow letter templates.


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