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Creating an Effective Custom Message for Your Yellow Letter

By:
Dave Schaaf
Dave Schaaf

At Yellow Letters Complete, we provide a variety of yellow letter templates to choose from, but we also understand that sometimes you want to switch it up! Fortunately, you can provide a custom message for your yellow letter to add a personalized touch! However, when creating a custom mail piece, there are several factors to keep in mind to ensure your message is effective:

Keep it Simple

Be careful to avoid lengthy messages and overwhelming graphics; these can actually distract your reader and lower your response rate!  Instead, focus on keeping your message clear and concise. Offer a short overview of who you are, what your services are, and how your target audience can benefit from contacting you.

Credibility

Your leads want to know that they are working with someone who is reliable and credible. Be sure to reference your experience or include your company logo for a professional approach. Sending to a single mailing list more than one time can also encourage trust and establish credibility. When drafting your custom yellow letter message, consider how that message may fit into a series of several mailings!

Call to Action

Provide easy-to-follow and specific directions on what steps your leads can take next. Using vivid language and action verbs can increase understanding and guide a reaction from your leads.

Contact Information

Include your name and phone number in an easily located space. If you create too much competition for your contact information, such as by hiding it within a large message or dominating it with graphics, your leads may not know how to reach you. Keeping your contact information in a location that your leads can easily identify will increase your response rate.

Use the P.S. Effectively

When including a P.S., be sure to reiterate the most important aspects of your letter. This way, even if someone were to simply scan your yellow letter, the P.S. can quickly catch their eye.

Color Choice Matters

Color choices make a difference, so be strategic with the colors you use. This may include anything from the letter ink color to the envelopes. Bright or seasonal colors can also work well to grab your audience’s attention.

By carefully creating your message, you can maintain a high response while adding an extra, personal touch. For more information on what your custom yellow letter message should include, call us at 888-294-0780!

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