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Pipeline of Possibilities

By:
Dave Schaaf
Dave Schaaf

Are you just getting started in the real estate investment business? Maybe you’ve been doing it for years, in which case you already know in order to get deals you have to have possibilities.

There are a few mistakes people tend to make when in the real estate investing business, one of which is not working multiple deals. Don’t get me wrong, if one deal at a time is all you can handle, or want, then by all means keep it that way; but if you’re looking to make investing a full time career you’re going to have to work more than just one deal at a time. Now you may be wondering how to start drawing in multiple deals, and that’s where we can help!

You’ll need a steady pipeline of leads; this will allow marginal deals to weed out while more profitable deals will rise. So let’s talk about getting that pipeline started… marketing, marketing, marketing… oh and more marketing. People have no idea you’re an investor, they don’t know your name or that you’re interested in buying their house, so tell them! Thought about any marketing campaigns? Cold calling can be time consuming, and waiting for a person to see your sign can take forever. What about a direct mail marketing campaign? Get property leads for your chosen area, pick a yellow letter or postcard with verbiage that highlights what you have to offer and send out some mail pieces. This will introduce you to potential sellers, and also consider a multi-touch campaign that will keep your name in front of possible sellers.

Another common mistake is the lack of drive to put in the work and time. Real estate investing is not a “get rich quick” gig, it takes time and dedication. Are you lacking the time, or the drive to find the time in your busy lifestyle to make this work?

Setting up a yellow letter campaign is simple and it takes less than 15 minutes. It’s as easy as 1, 2, 3.

1.    Do your “homework.” Research the market, which I’d assume you’ve already done if you’re to the point of getting started, and pick an area. A city, county, particular zip codes. If you’re unsure of the mailing list filters to use, no worries, we have a few ideas that can help you target motivated sellers.

2.    Choose your yellow letter template or postcard verbiage. Are you a cash buyer? Will you buy the property “as-is”? These are things you want your reader to know. Maybe you can close quickly, have an email address or a website they can visit. Again if you’re unsure, we’ve been doing this for years and we know what works.

3.    Provide your contact information for your mail piece and we will handle the rest. Then just sit back and wait for your phone to ring. You’re done, and we will mail your letters out for you.

Now sparing the time doesn’t seem too bad, right? It’s easy, we’re here to help you get started OR keep going! You’ll need the steady pipeline of possibilities and once you get that flowing there will be no stopping you! Set up your yellow letter campaign today!

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