When it comes to direct mail marketing, consistency = results. Multitouch campaigns allow you to send a consistent message to a targeted mailing list which can generate better results than a single mailing. Multitouch campaigns offer several benefits:
- Establish Credibility – Multitouch campaigns help assure your leads that you are a credible source. Consistency builds trust!
- Save Time – After a one time set-up, we will send your follow-up touches on the timeline of your choice. No need to keep track of each touch individually.
- Increase ROI – While sending out one letter can bring some results, reaching out multiple times can increase your response rate. Each touch increases the likelihood that your leads will contact you!