woman working on handwritten marketing letters

3 Reasons Why Handwritten Marketing Can Take Your eCommerce Business to The Next Level 

By:
Dave Schaaf
Dave Schaaf

All kinds of businesses can benefit from using advertising mail, and that includes eCommerce.  Marketing letters don’t have to be ads for your newest products or announcements for a sale.  These types of ads generally don’t do all that well, anyway.  Instead, try handwritten letters for your next eCommerce marketing campaign.  Here are three reasons why handwritten mail can take your company to the next level.

1. Handwritten letters are unique. 

The point of advertising is to stand out from your competition.  A good marketing campaign makes people want to purchase your products more than similar goods from other businesses.  Handwritten mail is a great way to catch customers’ attention.  Unlike traditional advertising mail, handwritten letters are unique.  By personalizing the notes to each customer, you stand out as a company to pay attention to.

Because people pay attention to handwritten mail, they are more likely to open your marketing letters.  Advertising mail that is opened and read takes you that much closer to securing a loyal customer.  If even a portion of the people who have shopped with you only once or twice become consistent customers due to a letter, think of how much growth that could give your business. 

2. Customers are loyal to brands that care about them. 

With so many places to buy things both online and in stores, people are looking for solid reasons to remain loyal to a specific brand.  Just having a product that they need is not going to cut it.  You have to use your marketing to explain why your company is better than the others.

Advertising mail can help with this.  When people receive handwritten mail, they automatically feel more seen.  Sending out handwritten letters is a way to show that your company cares about customers.  With eCommerce, this could mean thanking someone who made a large purchase or mailing a personalized apology to a person whose order was messed up.  If you show that you care about the people who shop with you, customers are likely going to share that same loyalty. 

3. You’ll get a better sense of what people want from your business. 

By sending marketing letters, you are opening a line of communication that was not there before.  Customers can always reach out to you, of course, but taking that first step and connecting to them in a personal way makes a huge difference.  It will make people more likely to want to communicate with you.  Handwritten letters often lead to good reviews and happy customers.  On the flip side, you can reach out to customers who leave negative reviews with handwritten mail to apologize for their experience.  In both situations, you are getting a better sense of who is buying your products and how satisfied they are with them.

Your eCommerce business can’t grow if you don’t know your audience.  What better way to get to know them than by looking for customers to send marketing letters to?  This type of research will help all parts of your marketing strategy improve.  Once you know who you are talking to, you can make your message that much more effective and grow your business over time.

60% of catalog recipients visit the website of the company that mailed them the catalog. United States Postal Service

Need Help with Handwritten Letters? 

Interested in advertising mail but not sure how you’ll keep up?  Yellow Letters Complete is here to help.  We offer many types of handwritten letters and postcards for all kinds of businesses.  All you have to do is provide the message, and Yellow Letters Complete can write, address, and send your advertising mail.  Call (888) 294-0780 or click here to learn more. 

 

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