3 Tips to Get Your Message Read

By:
Dave Schaaf
Dave Schaaf

You’ve done it. You’ve decided to begin marketing with hand-addressed envelopes that have been proven to attain new clients. But now a new challenge stands before you: What do you put in the envelope?

We are in an age of information overload and it is beginning to show. A study conducted by Consumer Insights of Microsoft found that the average adult attention span has shrunk to a mere eight seconds. That means you have roughly eight seconds to make an impact on your potential client. So what should your letter say?

It is tempting to provide as much information as possible. After all, you have invested time and effort into your business and you want that care to be evident to any potential clients. However, a lengthy message may lose the attention of the reader. After all the work you’ve put into preparing your letter, it could be ignored simply because it is too long. Instead, follow these tips to ensure your message is actually read:

• Keep your message concise. Once your client calls, you can explain the finer details.
• Use short, simple words. Your client won’t call if the message is complicated.
• Be mindful of placement. Keep important information (i.e. your phone number) accessible by placing it on a separate line or at the end of a paragraph.

We recommend that your message contains no more than one hundred twenty words. You can see some examples of our typed letter, postcard and yellow letter templates here.

Get your FREE Handwritten Samples

Book a CALL With Team Leaders

Get Your Free Lorem Ipsum Guide Now!

Get your FREE Handwritten Samples

Book a CALL With Team Leaders

You may also like

Default_Laptop_on_table_in_library_3
The Importance of Direct Mail Marketing vs Email Marketing: A Comprehensive Guide
Introduction In an era dominated by digital platforms, the marketing landscape has witnessed a paradigm...
Banner
Understanding Direct Mail: An Essential Guide
The Enduring Relevance of Direct Mail In an era where digital marketing dominates, direct mail stands...
Banner
Yellow Letters Complete: Revolutionizing Real Estate Marketing
Introduction: The Power of Personal Touch in Real Estate In the competitive world of real estate, Yellow...

Maximize Your Marketing With Our Printing Options

Put your brand in the spotlight with our customized promotional items. Get in touch to explore our product options.
HUSKY Filter

Product categories