Change Your Context With Yellow Letters

By:
Dave Schaaf
Dave Schaaf

To change your results, change the context of your marketing.

When people receive a letter in a hand addressed envelope they are expecting it to be an invitation or a thank you card, really anything but a marketing letter. That’s the value of a hand addressed envelope, people are curious to see what’s inside. That’s why yellow letters in a hand addressed envelope will get opened. It’s out of context for a marketing piece to be in a truly hand addressed envelope, which part of the reason yellow letters can generate such a high response rate.

If your message inside that hand addressed envelope is concise, your letter is likely to be read. And if your message is targeted to your audience, then it’s more likely to help improve your response rate.

Get your FREE Handwritten Samples

Book a CALL With Team Leaders

Get Your Free Lorem Ipsum Guide Now!

Get your FREE Handwritten Samples

Book a CALL With Team Leaders

You may also like

Default_woman_on_a_laptop_in_a_bookshop_2
Driving Success: How Direct Mail Powers Lead Generation for Auto Dealerships
The Tangible Impact of Direct Mail One of the primary reasons direct mail continues to be effective is...
Default_Laptop_on_table_in_library_3
Elevating Financial Services: How YLC Direct Mail Generates High-Quality Leads
The Unique Power of Direct Mail in Financial Services Direct mail stands out for its ability to create...
2024 Social Posts (27)
Steering Success: How Direct Mail Boosts Market Share in the Automotive Industry
Understanding Market Share Dynamics in the Automotive Industry Market share in the automotive industry...

Maximize Your Marketing With Our Printing Options

Put your brand in the spotlight with our customized promotional items. Get in touch to explore our product options.