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Creating a Marketing Plan for the New Year

Dave Schaaf
Dave Schaaf

2019 New Year Marketing Plan

5…4…3…2…1…HAPPY NEW YEAR!

The beginning of a new year is the perfect time to start fresh and ramp up your marketing efforts! To help set yourself up for success this year, get organized and start strategizing with a marketing plan. It may seem like a simple step, but taking the time to plan your direct mail efforts for the year will save you time, money, and ensure you have leads rolling in all year. To help get you started, here are a few steps you can take to help you plan your direct mail marketing efforts:

Decide your Budget

The first step in creating your marketing plan is to set a budget. Start with your yearly marketing budget and break it down by month. This will help you stay on track and give you a better understanding of what size and type of campaign you can afford.Our straight-forward pricing can help you organize your budget and help you plan exactly what you will be spending each week, month, etc. We also offer a variety of mail pieces to suit your budget and get results. To help you stand out even more, we mail your letters in truly hand addressed envelopes each addressed by a real person!  Check out our high quality and cost-effective postcards, yellow letters, and letterhead letters.

Choose your Target Audience

Another key step in your marketing plan is determining your target audience. Take the time to think about which areas and types of leads will best suit your needs. At Yellow Letters Complete, we offer a variety of mailing lists to help you find motivated sellers. We also offer a variety of mailing list filters so you can reach a targeted audience. To help you remain competitive, our leads our updated daily and suppressed for six months. That means no other customers will have access to the leads we provide for at least six months after your purchase. You can learn more about our leads here.

Develop a Schedule

Once you’ve determined your budget, mail piece, and target audience, it’s time to start  developing a mailing schedule that works for you. Want to keep new leads coming in consistently? We can help! We offer both ongoing campaigns and multi-touch campaigns. This allows you to set a campaign up once, and then run on autopilot! With our ongoing campaigns, we can pull and mail to a new mailing lists on a schedule and budget that works for you. Ongoing campaigns and multi-touch campaigns can help save you time, energy, and money.

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