Direct Mail Marketing 101 – Introduction to Direct Mail Marketing

Dave Schaaf
Dave Schaaf

At Yellow Letters Complete, we understand that starting a direct mail marketing plan can seem intimidating. However, we also know that direct mail marketing offers several benefits! We want to share an introduction to direct mail marketing to help familiarize you with this effective form of marketing. Learning about marketing with mail pieces can help you easily track your response and form a clear, organized direct mail marketing plan.

Direct Mail Marketing is a form of marketing that delivers your message right to your client’s mail box! You choose your own marketing piece and it is mailed directly to your target audience. The best part is that setting up a direct mail campaign is both fast and easy. At Yellow Letters Complete, we offer a variety of templates for you to choose from and we can even provide a mailing list for you. Just let us know which areas you are interested in, and we take care of the rest.

Below are the main check points of preparing for a direct mail campaign:

Your Mailing List: When choosing your mailing list, start by deciding which area you are interested in. Consider adding mailing list filters to your list to help focus in on your target audience. If you already have a mailing list, that’s fantastic! If you need a list of leads, no problem! We can provide a mailing list for your campaign. Make sure to test and track the response so you know which set of filters performs the best for your area.

Your Mail Piece: Whether you use one of our templates or decide to create a custom message, keep your target audience in mind. If your mail piece and message resonates with your audience, they will be more likely to respond. Focus on using a clear, concise message and keep your contact information in an easily located space.

You should also consider which mail piece style will work best for your campaign. Formal campaigns will benefit from a formal mail piece, such as a letterhead letter. Looking for something a little more casual? Perhaps a yellow letter or postcard is right for you. With casual mail pieces, you also have a little more freedom with the appearance of your message. For example, you could include a relevant graphic, $dollar signs$, or words in ALL CAPS! This could draw your audience’s attention and buy a few more moments of their time.

Tracking Your Response: It is always a wise idea to keep track of how well your mail pieces perform in a certain area. Whether you are just starting out or you are a veteran of direct mail marketing, keeping track of response rates will help you form effective campaigns in the future. To help you manage your campaigns, we have included a Campaign Tracking Tool at the bottom of this post.

Direct mail marketing can help you grow your business. The calls you get from your campaign can also help you make adjustments so you can accentuate and replicate what went well. For more information about starting a direct mail marketing campaign, call us at 1-888-294-0780 or email us at Happy Marketing!

Yellow Letters Complete – Campaign Tracker

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