Preparing Your Direct Mail Marketing Campaign: Choosing your Phone Number

By:
Dave Schaaf
Dave Schaaf

When creating your direct mail marketing campaign, there are quite a few important details to consider. From the mail piece to mailing lists and more, it’s important to take time to plan your campaign to ensure you get the best results possible. At Yellow Letters Complete, we’re here to help. From beginning to end, we can help you create a unique campaign that gets your phone ringing!

One factor to consider when preparing your direct mail marketing campaign is the phone number you are going to provide for your target audience. With so many options available, such as Google Voice, answering services, business lines, and cell phones, it can be difficult to decide what will work best for you. Before making a decision, think about the size of your campaign and the expected response rate. For larger campaigns, you may want to consider an answering service. For smaller more manageable campaigns, a personal or direct number may be more suitable.

You will want to provide a toll free number or, ideally, a local number for your target audience. This will help to establish trust among your leads. Don’t have a local number? Not a problem! At Yellow Letters Complete, we offer inbound call tracking services. Included with this service is a phone number with a local area code that can be forwarded to the number of your choice. A trackable phone number can also help you measure the response rate from your direct mail marketing campaign. Our service provides real time reporting of your calls including the call count, the duration of the call, and caller id. This allows you to keep track and follow up with prospective leads.

When creating your direct mail marketing campaign, every detail counts! At Yellow Letters Complete, we can help you get your direct mail marketing campaign started today!

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