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Direct Mail Marketing for the New Year

Dave Schaaf
Dave Schaaf

New Year's Resolutions

With the New Year comes a chance to get a fresh start, both personally and professionally. At Yellow Letters Complete, we know that it’s never too early to start planning your direct mail marketing efforts for the year. By setting yourself with a game plan and sticking to that plan, you can keep new leads rolling in throughout the year and spend your time and energy focusing on growing your business.

To help you get started, here are a few marketing resolutions to keep you on track:

Create a Marketing Plan

Creating a marketing plan may seem obvious, but it’s a crucial component to planning your marketing efforts. Take some time to determine your direct mail marketing objectives as well as how you plan to accomplish them. You will want to determine your target audience, timing, mail pieces, budget, etc. Who would likely benefit from your services? At Yellow Letters Complete, we can help you create a targeted mailing list with filters to fit your campaign. We will work with you to determine the best filter options available.

Try an Ongoing Campaign

Looking for an easy and convenient marketing option? Consider an ongoing campaign! With an ongoing campaign, you simply set it up once and we take care of the rest. We can help you create a unique campaign that best suits your needs and budget. You can have your mail piece sent out to a new batch of leads on a timeline that works best for you. It’s a great way to reduce the time and effort spent on marketing while still keeping new leads coming in consistently. You also have the ability to pause and restart your campaign at any time!

Be Consistent

Finally, be consistent! Just like any form of marketing, direct mail requires repetition. At Yellow Letters Complete, we offer multi-touch campaigns which allow you to send out as many follow-up touches to your mailing list as you would like. We can also help you coordinate and match your mail pieces to help catch your target audience’s attention. We offer yellow letters, typed letters, stationery letters, postcards, greeting cards, and more! Most importantly, stick to your marketing plan and follow through!

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