Direct Mail Ongoing Campaigns – What Are They?

By:
Dave Schaaf
Dave Schaaf

Do you wish your marketing could just mail automatically without having to set up campaign after campaign? Direct mail ongoing campaigns can help save time by sending your direct mail on autopilot!

An ongoing campaign is similar to any other direct mail campaign. The only difference is that you only have to set up your campaign once! After that, your campaign runs on autopilot. We will send the quantity of your choice from your mailing list until your list runs out. If you need a list, we can pull a new list of leads for each mailing. We will then send your mail pieces out on the timeline of your choice. You can even decide how long you want to wait in between mailings.

Ongoing campaigns offer several benefits. You can set up your marketing ONCE and then you don’t have to worry about constantly planning and setting up new campaigns. Ongoing campaigns can also help you plan your budget. Once you know what a single batch of your chosen mail piece costs, you can anticipate future costs. You can then allocate the right amount of funds you will need for your marketing.

The best part is that you set up an ongoing campaign just like any other direct mail marketing campaign. Simply send over your mailing list or we can pull a mailing list for you. Then you can choose your mail piece and schedule.

Once your order is all squared away and you have approved your proofs, the order process is complete! You don’t have to worry about setting up a new a new order every time you want to send something out. If you ever need to adjust your campaign, simply let us know and we can make updates to your campaign.

For more information about direct mail ongoing campaigns, please call us at 1-888-294-0780 or email info@yellowletterscomplete.com.

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