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Generational Marketing – Creating a Multi-Generational Marketing Campaign

Dave Schaaf
Dave Schaaf

In order to create a successful direct mail marketing campaign, you must first understand your audience. However, if you are marketing to more than one generation, it can be difficult to find a mail piece that works for more than one age group. Don’t worry! Take the time to learn about the generations you are mailing to. Once you have found shared traits, appeal to them in your mail piece. By sending a multi-generational marketing campaign, you can reach a wider audience and increase your response rate!

Getting to Know your Target Audience

When starting a multi-generational campaign, ask yourself how your product or service is relevant to your audience. Since each generation has unique characteristics, you must tailor your message to appeal to all of your leads. By avoiding a message that is geared towards a single generation (such as referencing popular culture from a certain decade), your message will be relevant to a larger audience.

Below are two values found in all age groups. Try highlighting these benefits in your multi-generational marketing campaign.


Everyone likes a good deal. Let your leads know the value of working with you. Be sure to say the ways you can save them money or solve a problem they may be facing. A satisfied customer is also more likely to refer your business to others, so you both win!

Brand Loyal

When it comes to buying, brand matters. Create a clear message and mail to your list more than once. By sending your message multiple times, your leads will begin to recognize your name which can establish trust and credibility.

To help boost your brand recognition, consider including testimonials. When you have a successful transaction, check in with your customer and learn from their feedback.

Check out some of our yellow letter, typed letter, and postcard templates to help prepare for your next campaign. To learn more about sending a multi-generational marketing campaign, contact us today.

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