How To Create A Custom Mail Piece That Gets Results

By:
Dave Schaaf
Dave Schaaf

For every wholesaling real estate business results, Yellow Letters Complete offer multiple templates, each having proven results. And if you have a campaign in mind already, we will create a custom wholesale mail piece with you that can include custom graphics, custom messages, and more. We’ll put your ideas to work!

We have created the following guide that can help make certain your direct mail piece stands out from all the other wholesale pieces your prospects receive.

Your Message

To get your prospect’s attention, you need an engaging message that is clear and short and states the benefits they can expect by working with you. A message that is long is nothing but clutter, leave out any irrelevant information and clearly state your offer so that they know why you’re the person to call. Your message should include a call to action that is clear and easy to follow.

The Design Layout

The design layout for your wholesale mail piece needs to be clear with a good structure that is easy to follow with the following information to be include:

  • A clear, short headline that is a distinct central message in itself.
  • Contact information that is easily seen with your name, email, and phone number.
  • The body of your message should be structured and include a designated area for your message without a clutter of verbiage that is distracting.

The Design’s Appearance

You want your wholesale piece to stand out and be noticed, so make the appearance pleasant or striking with graphics that support the message you want conveyed with graphics or a picture that reinforces that message without distracting the reader.

  • No wholesale mail piece should go without your company name and logo on it – this is creating your professional brand. And color choices are important because they catch the audience’s attention and guides their reactions. Choose colors that are in sync with the season or your logo. We offer a variety of colors in envelopes, papers, and inks.

The presentation has a power that should never be underestimated. When your wholesale mail piece excels in one area, it leaves an impact where others may fall flat. Especially when you use all three categories we have covered here. Get your phone ringing today with our wholesaling mail pieces!

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