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How to Promote Your Car Dealership Business with Handwritten Letters 

Dave Schaaf
Dave Schaaf

Marketing is a strange thing because it’s both simple and complicated.  You know what you want to do: promote your car dealership.  The tricky part is how to do this effectively.  There are tons of car dealerships all across the country, and likely many others in your own town.  What is going to make yours stand out?

That’s the real question of marketing.  Making your business stick out and stay in people’s minds is key to turning those people into customers.  This means your marketing strategies need to be unique and memorable.  One way you can do this is by using handwritten letters.   

Why Handwritten Mail?  

You might be thinking, “Does anyone even send mail anymore?”  Most of the advertising mail you get is likely boring mailers that are the same for everyone on your street.  You probably throw away credit card offers and other “junk mail” without even opening them because it’s become so normal and easy to recognize.  These marketing letters have obviously lost their appeal.

Handwritten letters are different.  When was the last time you got handwritten mail?  Maybe it was a birthday card or a letter from a friend.  Whatever it was, you were probably excited to receive “real mail” for once.  It might even be something you still have.

These are all reasons handwritten mail works for marketing.  It’s eye-catching, unique, and likely to be opened.  A handwritten note shows a level of care that a bland, typed ad can’t imitate.  Marketing letters like this show that your company pays attention to its customers.  People love to feel appreciated and special, and handwritten letters can help make that happen. 

73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want. Epsilon 


Types of Advertising Mail You Can Use 

There are a few different types of handwritten mail you can choose from depending on your current marketing strategy.  Everything from handwritten letters to postcards to greeting cards is available to you.  All will catch people’s attention and warrant a second glance.  The vehicle for your message depends on what that note actually contains.  Pick the type of letter that makes the most sense for what you’re trying to say.  

Content for Marketing Letters 

All kinds of advertising mail benefit from being handwritten.  Depending on what stage your car dealership is in, this could take many different forms.  If you’re a new dealership, some handwritten postcards letting people know you are in the neighborhood can be effective.  Sending holiday greeting cards to past customers helps retain their loyalty.  A handwritten letter sent to someone who’s come to the lot and been considering buying a car for a while could be just the thing to push them from thinking to doing.  

Thank you notes are always appreciated, and a handwritten message to someone who’s just made a big purchase with you is sure to leave an impact.  You can even send customer loyalty rewards and special offers through handwritten mail.  The options are limited only by your own creativity. 

Where to Get Handwritten Letters 

Interested in using handwritten mail to promote your car dealership but not sure when you’ll have the time?  Don’t worry.  You don’t have to write all those marketing letters on your own.  Yellow Letters Complete is here to help.

At Yellow Letters Complete, we’re ready to do all the busy work for you so you can focus on the ins and outs of your business.  Simply supply us with a list of names, choose a letter type, and we’ll do the rest, handwriting or typing your message for each customer.  Call (888) 294-0780 or contact us to learn more.

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