Maintaining Customer Loyalty Through Direct Mail

Dave Schaaf
Dave Schaaf

Obtaining a new client can take a lot of time and effort. First, you must find your target audience, reach out with relevant marketing, wait for their call, talk through your offer (sometimes several times), and finally (hopefully!) land a deal. Phew! That can be exhausting!

While it is necessary to obtain new clients, it can also be a bit overwhelming. Sometimes, it may seem like getting new clients is the only thing that matters. But what is even better than getting a new client? Keeping a great client!

Loyal customers bring repeat business, which means you can keep a healthy flow of revenue. Trust has already been established, so the conversations are often brief yet fruitful. That means you save on time and energy!

When it comes to real estate, however, maintaining customer loyalty can get tricky. Buying and selling property might not be something your leads do every day. However, when the time comes for them to buy/sell again, you want to be the one they reach out to. In the interim, a loyal client can still offer several benefits. Perhaps most valuable is the positive word-of-mouth marketing that comes from a loyal client. Trustworthy recommendations from friends and family are priceless.

In order to keep a loyal client, you must continue to nurture the relationship. Once you have closed a deal, make sure to follow-up with them. A simple thank you can stand out and leave a lasting impression.

Greeting cards are a perfect way for reaching out and thanking past clients. Classic and effective, a greeting card can be personalized for your leads. You can choose between typed or handwritten font and can even pick the graphic for the front of the card. Don’t see one you like? No problem! We can even customize your greeting card with the picture or logo of your choice.

We then prepare each greeting card by placing it in a truly hand addressed envelope and placing your choice of first class or standard postage on the front. Your clients will love to open up their mail box and see a truly hand addressed envelope waiting for them!

This simple gesture can strengthen current relationships with your clients and lead to cultivating new ones. Maintaining customer loyalty can help fortify trust and grow name recognition in your community. Perhaps the best way to reach new clients is to thank your old ones!

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