Millennials Positively Respond to Direct Mail Marketing

By:
Dave Schaaf
Dave Schaaf

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When it comes to millennials, many businesses have upped their social media marketing campaigns in order to reach them. When in fact what gets their attention is something that is uncommon for them, personalized mail. Do you remember the warm, fuzzy feeling you get when receiving a hand written or personalized note from someone? Did you take the time to read it? Did you respond?

 

With the world being so technologically over-saturated, millennials eat up direct marketing because it makes them feel those warm, fuzzy feelings. They feel noticed. Companies that choose direct mailing are known to receive positive responses from millennials and find that they often trust personalized notes over a social media post.

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