Thankful For the Many Benefits of Direct Mail

Dave Schaaf
Dave Schaaf

It’s that wonderful time of year again where we take time to reflect on what we are thankful for. Here at Yellow Letters Complete, we are thankful for the cornucopia of benefits associated with direct mail marketing! Whether you’re a seasoned veteran or new to direct mail marketing, here are a few of the many benefits of direct mail you can enjoy:


In today’s fast paced world, direct mail marketing stands out more than ever! Think about the last time you received a personalized handwritten envelope in the mail. If you did, you’d probably take the time to open it, right? Our personalized approach helps ensure your mail piece not only gets opened, but gets read. We can personalize each letter with the name, property address, and any additional information you would like to include. We can even help you coordinate your campaign with a variety of envelope and ink color options. You can also choose from an assortment of mail piece options including: yellow letters, color letterhead letters, postcards, greeting cards, stationery letters, and more!


One of the benefits of direct mail marketing includes options to create targeted campaigns. You have the power to choose what specific demographic you would like to target. This helps save yourself time and money by avoiding unmotivated leads. At Yellow Letters Complete, we provide high quality, targeted mailing lists to help get you results! You can filter by area (city, county, or zip code) among several other filter options. To ensure your list targets motivated leads, we can filter for date of birth (retirement age usually helps with motivation) and purchase date (older purchase dates usually help with motivation). We can also include other specific filters such as the market value of the home, build date, bedroom count, and more!


It is easy to set up a direct mail marketing campaign. You don’t need a huge marketing budget or hours of manpower to create a successful campaign. Not sure what mail piece to use? We’re here to help! We offer a variety of template options to help get you started. Or if you prefer, we can create a custom mail piece for you with your verbiage. We also mail your envelopes in truly hand addressed envelopes, proven to have a higher response rate than other traditional mail marketing.

We also make ordering easy by providing a variety of convenient ordering options. You can order online at, or give us a call and we would be happy to help you set up your direct mail marketing campaign.  We will set up proofs for your approval so you can preview your letter before we mail them. Our pricing is straight forward and inclusive with no hidden fees. Included in our price is your mail piece, truly hand addressed envelopes, return address labels, and postage.

Call today and see the benefits of direct mail marketing for yourself!

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