The Complete Guide to Marketing Your Real Estate Company

By:
Lina VanNatta
Lina VanNatta

While word of mouth is still one of the most effective marketing strategies, building authority on the web and promoting your real estate firm directly, are great ways to create a presence, build trust, and engage potential customers. Here are some successful ways to market your real estate company.

Get Involved on Social Media

Whether they are buying or selling, homeowners or looking to become homeowners, your customers spend a lot of time on social media. With that in mind, make an effort to be present on social. Sharing homes for sale, home tours and happy homeowners’ pictures may pique your potential customers’ interest. Focus on posting content that’s intriguing and educational.

Tip: introduce yourself regularly to new followers and Include contact information that can bring a potential buyer or seller to your website.

Take Professional Photos

Hiring a professional photographer can increase interest in a property. In the real estate industry, presentation is everything. Thus, it’s important to take high-quality photos that appeal to your audience. Partnering with a photographer and a drone operator can make your listings truly stand out. Creating a comprehensive presentation and virtual tours can be especially helpful during the global pandemic. People may not want to always visit a property in-person, so offering an alternative can make them feel cared for.

Revisit Your Website

Your real estate firm’s website is one of your most valuable marketing tools. If a prospective buyer wants to buy or sell a home with your real estate company, they need to know more about you. Your website is a great place to share your culture, values, and approach. Be sure to make contact information prominent, and add your current listings. You can also include a blog and share listings, recent sales, and company updates. A blog is a great way to improve your search engine ranking and to share the latest news with your clients.

Improve Your Digital Presence

Your digital presence covers many channels – from directory listings (like Google My Business, Bing Places, Yelp and Nextdoor), to social media (like FacebookGroups, Alignable, Instagram and YouTube), to your presence in the online news (you can boost that with press releases). Instead of trying to be everywhere, select a few channels and go deep. Optimizing your directory listings will make a big impact on how you show up in local search, so that’s one easy place to start.

 

Send Direct Mail

Direct mail is a personalized and responsive marketing strategy. It fosters trust between your real estate firm and your clients. Direct mail is usually opened and read, making it appealing to people who prefer tangible messages over digital ones. Direct mail can also be personalized, creating a unique letter for every customer.

73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want. Epsilon

At Yellow Letters Complete, we’ve been working with real estate firms for over 15 years, creating unique handwritten mail pieces that grab attention and get opened. From handwritten yellow letter, to hand-addressed envelopes and postcards, to sticky notes and other add-ons, we have a wealth of customization options to help you attract new buyers and sellers.

Visit us online or Call us today 888.294.0780 for a Free Direct Mail Marketing consultation.

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