The Many Colors of Direct Mail Marketing

By:
Dave Schaaf
Dave Schaaf

Are you looking for a small change to make in your direct mail marketing campaign that could render a bigger response rate? How about a different color envelope? There are many options for the color of envelope you choose! If your yellow letter campaign isn’t giving you the response rate you would like then switching something up is definitely worth a shot. Maybe you’re a skeptic and you think everyone has figured out these yellow letters, with the red font and the ivory invitation style envelope. Well then try a blue envelope with blue or black ink, or a pink envelope. Change it up; keep your audience opening their yellow letters. What about coordinating your envelope color with the season or the holidays? Use orange for the fall, green or red for the holiday season, pink or blue or purple for the spring time.

Thinking about putting your campaign on pause through the holidays? Keep them mailing, here’s why – Things slow down. Think I’m crazy for saying so? I don’t blame you. Of course everyone is super busy during the holidays but if you think about it most of that time is busy because of shopping and decorating, parties and family, but not typically with business. Someone that is looking to sell their house is STILL looking to do so in the winter season. If you can you should keep your mailer going. Tis the season for Christmas cards and when your audience receives an invitation style envelope, green or red, hand addressed with a sticky holiday postage stamp… They’ll open it. Not to mention you may be the only one that still reaches out, while everyone else is taking a break you’ll be the prospective buyer that is still there.

Increase your response rate in the spring with a brightly colored, hand-addressed envelope to catch their attention and brighten up their mailbox. Making a small change like different color envelopes during different times of the year can really affect your response rate. Add a return address label with a seasonally appropriate picture on it, a sticky stamp and a real person’s hand writing and boy you’ve got yourself a campaign for success. Let the calls start ringing in!

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