Three Benefits of a Multi-Touch Direct Mail Campaign

By:
Dave Schaaf
Dave Schaaf

Not getting the results you were hoping for out of your direct mail marketing campaign? Consider sending a follow up touch!  A multi-touch direct mail campaign is a great way to stay on your target audience’s mind and help improve your response rate. At Yellow Letters Complete, we offer a variety of mail piece options and colors to help coordinate your campaign and get your audience’s attention! As well as being cost effective, here are three benefits you can enjoy when creating your multi-touch campaign:

Less Work

Although starting a multi-touch direct mail campaign may seem like a lot of work, it actually decreases the amount of energy spent in the long run. You simply set up your campaign once, and we take it from there! You can choose the timing of your touches to ensure your campaign works best with your schedule.

Multi-touch campaigns are also a great way to experiment with different mail pieces and find what works best for your market.  By repurposing and reusing your multi-touch direct mail campaign, you can save yourself time and effort in the future.  

Increase ROI

Although sending one letter can be effective, often times, it simply isn’t enough. By reaching out several times, you are not only staying on the mind of your target audience, but also establishing your credibility. By sending out multiple touches, you are showing your target audience that you are a legitimate and credible buyer. 

Sending follow up touches also allows your audience more time to make a decision. Although they may not be ready to sell initially, they very well might be a few touches down the road and your name will be the first on their minds when they are ready to do so. 

Lastly, multi-touch campaigns allow you to illustrate a sense of urgency with each mail piece. Be sure to let your audience know that your offer or interest may not last and use your final touch as a powerful call to action.

Customization

With multi-touch campaigns, you have more freedom to experiment with a variety of mail pieces. In direct mail marketing, practice makes perfect! What works well for one audience may not work as well for others, but you can increase your chances by trying different approaches with each touch. For your first touch, letters are most effective, but we offer unique mail piece options for follow up touches including postcards, greeting cards, stationery letters, and more!

Are you ready to enjoy the benefits of a multi-touch direct mail campaign and get your phone ringing? Get started today!

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