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Three Steps For Planning Your Marketing Budget

By:
Dave Schaaf
Dave Schaaf

With the new year quickly approaching, it’s time to plan your marketing budget. Read below for three steps to help plan your marketing budget.

Organization

The first step in planning your marketing budget is to get organized! Do you have a mailing list or do you need one? What kind of postage should you use? How frequently should you mail? How much can you spend on marketing?

Although it may take time to initially plan your budget, your hard work will pay off in the end. By taking the time to plan your budget, you can organize your schedule to consistently reach new leads. By keeping leads in your pipeline, you can start to predict, and even grow, revenue!

Choosing your Mail Piece

When choosing your mail piece, you will want it to compliment your mailing list and appeal to your target audience. Don’t have a list? We’ve got you covered! We can provide you with a variety of mailing list and filter options to help you get your phone ringing! We also offer a variety of templates to choose from, or we can help customize your mail piece.

Once you have chosen your mail piece, you can choose which postage type you would like to use. Carefully consider the cost and benefits of each postage type when planning your budget. When it comes to direct mail marketing, it’s important to keep in mind that pricing may vary depending on your mail piece. Fortunately, at Yellow Letters Complete, we make pricing easy by including your mail piece, postage, and truly hand addressed envelopes in the per unit cost.

Timing

After you have done your initial organizing and have chosen your mail piece, it is time to consider how many touches you plan on sending to your list. Sending multiple touches is a great way to increase your response rate and return on investment. By reaching out more than one time, you build name recognition and establish trust. This helps you get the most out of your mailing list! When creating your multi-touch campaign, you can also choose the schedule between touches to help you plan out your marketing timeline.

As you prepare your budget, consider setting up an ongoing campaign. With an ongoing campaign, you set it up once and we take care of the rest. Your campaign will mail on autopilot! If you need to adjust your schedule, just give us a call and we can make the schedule adjustments to your campaign. Ongoing campaigns can also help you stay on track with your budget by helping you plan your monthly or even weekly marketing costs. This can help you budget your entire year!

While there are many factors to consider when budgeting for your direct mail marketing efforts, Yellow Letters Complete is here to help!

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