Top Four Mistakes in Direct Mail Marketing

By:
Dave Schaaf
Dave Schaaf

We all make mistakes, and here are some mistakes to avoid when it comes to your next yellow letter or postcard marketing campaign:

1. Impersonal
Use the prospect’s name on a letter to personalize it to that individual. The letter could also personalize other things about the individual, including the address of a property the person owns.

2. Irrelevant
Make sure your message will resonate with the people you are targeting. Using appropriate mailing list filters can make it more likely that the recipient will be interested in the message on your mail piece.

3. Lengthy message
The longer your message, the less likely it is that a person will read it. Keep your message concise, and then explain the details when the person calls. For more information on this, read ‘The Call Comes First

4. Inappropriate colors
You want your yellow letter or postcard to stand out, and you want it to stand out in a good way. There is a time to use bright colors or black envelopes in direct mail marketing, but that time is not when you are marketing to a probate list. For another post on this, click here.

Following the tips above can help make your next marketing campaign more successful, and if you mail your letters in hand addressed envelopes your recipients are almost guaranteed to open your letter. Check out our yellow letter templates to help you get started on a successful marketing campaign.

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