The housing market is tight right now, leading some real estate investors to try bold strategies, such as making offers on houses that aren’t for sale, in the front yard! If you want to stand out, without scaring homeowners or stepping on anyone’s toes, consider the powerful impact that handwritten direct mail can have on generating leads.
Sellers get a ton of offers that all look the same after a while. It can be difficult to predict if your offer will be noticed, or brushed aside. If you want to be like the top real estate investors today, follow in their footsteps and handwrite your offers! Not only will your offer look different from the rest, you will also make an impact on the homeowner’s day, as 57% percent of people enjoy receiving handwritten mail.
Handwritten Direct Mail
People often get burnt out when deleting ad after ad in their email, and they are used to receiving printed junk mail, not addressed to them. We have also learned to ignore most of the unsolicited, cookie-cutter direct mail received at home and at work. But even in this difficult market, there’s one great strategy that can make your phone ring.
That strategy is handwritten mail.
Consider the traditional, classic form of advertising – a handwritten letter. A handwritten postcard or letter will help you get attention and stand out from the typical form-letter mail.
Up to 90% of direct mail gets opened, compared to only 20-30% of emails. Data & Marketing Association
Only 44% of people can recall a brand immediately after seeing a digital ad compared to 75% of people who receive direct mail. Marketing Profs
73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want. Epsilon
Getting the resources, and writing out each letter may take too much time and effort for you to fully consider the idea. However, there is still a way for you to use this form of communication while saving you time, and becoming a top real estate investor.
Yellow Letters Complete
The beauty of outsourcing your handwritten communication is that you can still come across authentically, without losing time or money. Yellow Letters Complete will provide you with quality, handwritten letters to boost your real estate business. The professional quality of your mailing will pique the interest of leads who otherwise wouldn’t ask for more information.
Our real estate clients are getting excellent results with handwritten mail:
Testimonial
Jamel Gibbs
Real Estate Investor and Educator
“I’ve been using Yellow Letters Complete for over 12 years now. I’ve also recommended thousands of investor students over to them. In my honest opinion, they are the BEST in the business in regards to understanding marketing, and knowing how to work with clients to get the best results.”
Lead generation is KEY in any business (especially real estate investing), and Yellow Letters Complete has it locked in. No other real estate marketing service can compete!”
We want to help you stand out from any other investor, which is why we will personalize every handwritten offer and can even offer a fresh local list. Send this touch of personalization to a select group of homeowners who you believe could make a difference for your business. This kind of targeted campaign, in a tight market, can kindle a wonderful connection with a lead.
To learn how Yellow Letters Complete can help you become a top investor, visit our website or call 1-888-294-0780.
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