What is the difference between True Ink and Truly Handwritten direct mail?04.19.2021
There are a lot of options to create a highly personalized and authentic direct mail marketing campaign. A fully handwritten envelope and letter are often regarded as the most personal way to get your prospect’s attention.
With the introduction of our team of Autopen writing machines, Yellow Letters Complete has multiple options to craft the perfect campaign for you. This article will break down the differences in Truly Handwritten and True Ink offers, so you can make the best choice for your situation.
What are True Ink Letters?
True Ink Memos and Postcards are written in real pen by our team of Robowriters/Autopen machines.
These are robots that have the ability to hold a regular pen and write your letters, signatures, envelopes and Post-it notes for you. Every character of your direct mail message is written in real pen in a specific font/style of your choosing.
We offer 16 different fonts in a variety of Cursive or Printed varieties. Your direct mail marketing piece is highly customizable. The entire message can be written in pen, or you can customize your printed mailpiece with True Ink add-ons like a signature, return address, or Post-it note.
What does Truly Handwritten mean?
Truly Handwritten means exactly what is says, your direct mail envelopes, letters, signatures and Post-it notes are written out by hand by our team of professional human writers.
For over a decade Yellow Letters Complete has been one of the nation’s largest producers of human handwritten direct mail. We have mailed millions of Truly Handwritten envelopes to get the best open rate and response rate possible for our clients.
What are the differences between True Ink and Truly Handwritten?
True Ink and Truly Handwritten direct mail both have their advantages and disadvantages compared to the other. We will breakdown the differences in style, postage, use cases, and costs for both options, so you can make the right choice for your campaign.
Font & Writing Style
It is hard to beat the authentic appearance of a Truly Handwritten envelope. Human handwriting is distinct with many small variations in individual characters, spacing and sizing.
Have you ever tried addressing an envelope and realized that you are running out of room on the right side? So you naturally decrease the size of your characters and squeeze them together to make it fit. That is one example of a uniquely human characteristic of Truly Handwritten direct mail.
Yellow Letters Complete utilizes a large team of professional writers to write and prepare your direct mail as quickly as possible. This means we have a variety of handwriting style that will be used to complete your campaign. All writers must pass our rigorous quality control standards around consistency and legibility.
We always use a printed style of writing than a cursive style. That is more natural for the majority of people these days, so it looks as authentic as possible.
We have a variety of 16 different fonts to use with our team of Autopen Robowriters. You pick the font that best conveys your style and brand to your prospects.
True Ink also offers cursive writing styles, which we do not offer for the Truly Handwritten envelopes and letters. Cursive offers a very professional appearance that helps your direct mail stand out compared to all the other letters in your prospect’s mail box.
Whether you choose a cursive or printed style for your direct mail, each envelope, letter, and card can be meticulously formatted to your liking. Because the spacing, sizing, and line breaks can all be formatted in software, your entire campaign can be adjusted to perfection. You don’t have to worry about squished, illegible characters because pen writing robots write to perfection.
Take a sneak peak at out cursive and printed font options below:
We always prepare your Truly Handwritten letters and envelopes with seasonal First Class Forever stamps.
First Class Forever stamps are the same type of postage you would purchase from the Post Office yourself. Because this is the same postage you would use yourself, this is the most authentic way to present your Truly Handwritten direct mail.
First Class stamps are postmarked with the area they are mailed from. If we mail out for you, your letters will bear a Wisconsin postmark. If you want the local appearance, we suggest that you have them mailed locally. We can always ship the letters fully prepared and sealed to you, so all you would have to do is drop them off a the post office.
True Ink offers more postage options including Presort Standard (Marketing Mail) postage.
For letters, Standard Postage is included in all our base pricing. First Class Forever stamps are $0.25 additional per letter. This postage savings can really add up!
We still use a sticky live stamp to offer the most authentic appearance of your envelope while still providing you with significant bulk mail postage savings.
When should I use Truly Handwritten vs True Ink?
This is a list of a few examples of when we most commonly see our clients use Truly Handwritten or True Ink writing.
The most authentic envelope we can produce is the best way to break through to hard to reach prospects.
- Business owners or C-Suite executive. When your letter has to get past the mail room or and admin assistant to get to your recipient, your best option is to have each envelope personally hand addressed and mailed First Class.
- Commercial Property campaigns. Commercial property owners are a savvy and successful group of property owners. Some of them even use our services for their own marketing. They understand that a Truly Handwritten envelope means someone really wants to get their attention.
- Targeted lead lists. When you have a well targeted mailing list and you are really looking to maximize the response rate, the quality of your mail piece matters. The highest quality, most personal mail piece will encourage those tough to reach prospects to get in touch. Not everyone will respond to a printed envelope yellow letter or a Street View postcard. These are the calls that your competition are missing.
True Ink is an easy and scalable way to upgrade your direct mail marketing campaign.
- Motivated Sellers direct mail campaigns. Send your yellow letter in a True Ink Envelope to make your mail stand out. The Autopen Robowriters allow you to use save money on postage so you can increase your list size.
- Cold prospect mailing list. Are you reaching out to a new market for the first time? Are you testing a new lead filter or geographic area? True Ink envelopes are the best way to maximize your ROI when you are prospecting a new list of absentee owners or mailing to probate mailings lists.
- Street View Postcards with True Ink. We can also combine True Ink real pen writing with a Street View image for the most personal appearance possible.
Truly Handwritten envelopes are the highest quality envelope that we can produce.
This high-quality direct mail option is still incredibly affordable to use for your direct mail marketing campaign. They do require First Class postage (+$0.25 compared to standard), but the envelopes themselves are just $0.10 more compared to the True Ink Envelope.
We can also prepare your letters with a Truly Handwritten Signature, Return Address, or Post-it Note for a nominal fee.
True Ink delivers an incredible ROI for your marketing investment.
Presort Standard Postage means you have access to serious postage savings ($250 per 1,000 prospects).
Compared to our Printed Envelope options, True Ink is only $0.10 more on average, but the higher quality envelope will improve your response rate to get you an incredible ROI on your marketing investment.
True Ink customization like a signature, return address or Post-it note are all incredibly affordable. Get all three for just $0.37 more per letter!
True Ink Memos and Postcards also allow you to send a fully pen written note to your prospects in a scalable and affordable way. True Ink Memos are as low as $1.25 each, and True Ink Postcards start at $1.05 each. We understand that you expect a return on your marketing investment, and you will keep coming back to Yellow Letters Complete when you keep closing deal with True Ink direct mail!
Whether you want the ultimate direct mail piece in a Truly Handwritten Letter, or just want to upgrade the envelope address to True Ink from the basic printed options, Yellow Letters Complete can craft the perfect direct mail piece for your next campaign.
Request a Free Sample Pack
Start your direct mail marketing campaign with Yellow Letters Complete to generate more leads. See the Truly Handwritten™ difference for yourself.