What Makes Our Yellow Letters “Complete?”01.10.2019
Hi, I’m Dave Schaaf, the owner of Yellow Letters Complete.
Recently I was asked recently what the “complete” means in our name.
In short, it’s for the white-gloved or full-service mailing services that every customer receives.
In the direct mail industry, most companies are adding more automation and complexity that probably boosts their bottom line, but unfortunately makes their customer’s lives more frustrating.
“Please upload your company logo in a rasterized bitmap vector image, then select from one of our 874 Google TypeKit Handwritten Fonts.”
Your marketing doesn’t need to more complicated.
So perhaps our website is not the most sophisticated out there, but that’s really not why our customer choose us.
Perhaps it’s the 10%, 20%, or even 30% response rates our customers get from our mailing campaigns?
“I have worked in insurance and real estate and have done a lot of mailing… I was expecting a 1-2% response and the response to the letters is approaching 22%, and I am guessing they aren’t done calling. Wow!”
-Dean S., Boulder, CO
So when we say complete, it’s really about giving you a hands-off approach to your mailing campaigns.
We believe your job is to follow-up, call your leads, and close deals.
Allow us to fully manage your marketing campaigns over the course of your year.
To be even more explicit, here is a list of what we do for everyone… Not just in special circumstances or high volume customers.
Give us the ‘what’ and the ‘who’ and we’ll take care of the rest!
White-gloved “complete” service means you don’t have do much other than tell us what you want to say and who you want to say it to.
✓ We’ll handle the formatting of your artwork
✓ We’ll handle the editing
✓ We’ll handle the sourcing of your list
✓ Whatever data format our customers give us, we take care of it
✓ We’ll handle the list cleaning and suppressing
Note: We never resell leads within 6 months
✓ We’ll A/B split test your mailings
✓ We’ll help you select the most effective strategy
No… this not an extra fee.
This is what we mean by complete!
For some, we become their entire marketing department!
We gladly do a ton more than our competitors, this is what I means to be a “complete” mailing solution.
“We gladly do a ton more work than our competitors”
✓ We are available 8am to 8pm
✓ Our average response time to emails is 30-60 minutes
We are definitely not for everyone. We’re for those who want above average results!
“You’all are making me RICH!! … I’m getting over a 30% RESPONSE RATE! That’s unheard of in direct mail. And that’s over a 30% response with just one mailing without any follow up mailings. — Jay C. Morehead, NC.
When you read testimonials like the one above from Jay, you’d think it was exaggeration.
We’ve learned that paying attention to the details makes a huge difference!
What makes our yellow letters “complete” you ask?
Give a try and you’ll find out.
David “White-Glove” Schaaf