Who would you rather compete with?

By:
Dave Schaaf
Dave Schaaf

Would you rather compete with Microsoft or nobody?

Easy answer, right – who on earth would choose to compete with an entrenched company that has enormous resources?

Yet this is exactly what many real estate investors and Realtors are doing.  They’re going after the same leads the same way as everyone else in their community, using saturated approaches like Craigslist and newspaper ads.  Then they wonder why their results are the same as everyone else’s.  Some people think outside the box and take an approach that’s different from their competition, getting breakthrough results.  Which one would you rather be?

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