Why are Yellow Letters so Successful?07.21.2010
We get this question a lot. How can people possibly get a 5-15% response rate with a direct mail marketing campaign? The simple answer is that our letters don’t look like a typical marketing letter.
Our letters use the handwriting of a person, not computer generated font. There isn’t a clear window on our letters, they don’t come in a business-size envelope, they don’t have a bulk mail stamp, and most importantly, the envelope isn’t typed! Since our envelopes are hand addressed and the letters are printed using a person’s handwriting, people want to open them to see what is inside. Our letters look like an invitation or a thank you letter, not a marketing letter.
Still skeptical? Request a free sample today and see what it’s like to receive one yourself!https://www.yellowletterscomplete.com/wp-content/themes/ylchttps://www.yellowletterscomplete.com/wp-content/themes/ylc