Why Real Estate Investors Are Turning To The Golden Letter In 2023


With the markets for the last few years being a bit unpredictable, it’s no surprise that real estate investors have had to become creative with the approaches they take when prospecting. Waiting for deals to come to you has never been all that successful of a method, but in a competitive market, it won’t work at all. At Yellow Letters Complete, we have seen many real estate investors switching to the Golden Letter as their marketing tactics have changed. If you are curious to find out whether the Golden Letter is a solution for your real estate investment strategy, we have you covered. 


What Is A Golden Letter In Real Estate? 

The Golden Letter is a very short letter with a handwritten signature. The letter is simple and gets right to the point. Most of the time, the letter expresses a desire to purchase a home with a party that already has an interest. 

For example, the letter may say, “Do you have any interest in selling your home to a client of mine?” The letter then gives information about how to contact them. Most of the golden letters are just a sentence or two long. 

These Golden Letters have become increasingly successful for real estate investors and real estate agents that are looking to recruit new leads. 

Golden Letter

Why Does The Golden Letter Work So Well? 

Obviously, there is a lot more you would like to say to a lead than these two simple sentences. You may wonder how this gets your point across and expresses your value. Here are a few reasons why the Golden Letter works so well. 


Questions Are Left Unanswered 

The Golden Letter leaves homeowners wondering if this is true, whether or not the buyer is truly that interested if this could save them money on real estate commissions, and more. You never know what is going on in the life of a potential lead when they are sent this letter, and that can work to your benefit. 


Short and Sweet Works Well For Busy People 

People are busy, and when you send them several paragraphs to read through, there is no real reason for them to sit and read it. The concept here is that leads can read the context of the letter in just a few seconds and decide to take quick action if they want. 


Personalization Is Important 

Personalization in direct mail is incredibly important. When people see a handwritten signature on the letter, it immediately makes them feel more connected to the person who wrote the letter. The trust and confidence that this starts to build will only help when the lead makes their initial phone call to learn more. 

Final Thoughts 

If you think that a Golden Letter would be a good solution for your business, please reach out to Yellow Letters Complete today. We send thousands of these letters and have seen the impacts that it has had on real estate investors in growing their businesses. Sometimes simplicity is key, and that is certainly the case with the Golden Letter.