Why Start a Multi-Touch Direct Mail Marketing Campaign

By:
Dave Schaaf
Dave Schaaf

When it comes to a multi-touch direct mail marketing campaign, consistency = results. Multi-touch campaigns will allow you to send a consistent message to a targeted mailing list and can generate better results! If you’ve ever wondered if a multi-touch direct mail marketing campaign is right for you, here are just some of the reasons why it could help you grow your business:

Establish Credibility
Many people would be cautious when selling their home and understandably so. However, reaching out multiple times assures your audience that you are a credible and legitimate buyer. In addition to establishing credibility, multi-touch campaigns also boost brand awareness. After receiving multiple mail pieces, your audience is more likely to remember your name. That means they will be more likely to reach out to you when they are ready to sell.

Save Time
We can help you create a customized multi-touch direct mail marketing campaign and take care of the follow up for you. After a one time set up, we will send your follow up touches within a timeline of your choosing. After your campaign is complete, you can also reuse the campaign and experiment with different targeted audiences. This can mean using different mailing list filters, changing the geographic area, or switching up the presentation or color schemes.

Increase ROI
When it comes to direct mail marketing, more is usually better. While sending out one letter can be effective, many people may overlook the single touch. By reaching out multiple times, you become unforgettable to your target audience. That will increase the likelihood of them reaching out to you. You can also track the response rate of each touch and find which mail pieces and messages work for your targeted area, ensuring even more success on your future campaigns.

With the many benefits of a multi-touch campaign, it’s time to give it a try and see the results for yourself! We can help you set up your campaign including hand addressed yellow letters, stationery letters and postcards to ensure you get the most out of your multi-touch direct mail marketing campaign.

Call us to learn more and start your multi-touch direct mail marketing campaign today at 1-888-294-0780.

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