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3 Reasons Why Insurance Businesses Should Invest in Handwritten Marketing 

Dave Schaaf
Dave Schaaf

If you work for an insurance company, you are most likely involved in some type of marketing, whether you realize it or not.  The goal of insurance companies is to sell more people insurance.  To do this, you need to advertise.  Rather than your traditional commercials or newspaper ads, why not try handwritten letters for insurance marketing?  Here are three reasons using handwritten mail for marketing for insurance is a good idea.

1. Marketing letters help customers see the people behind the brand name. 

Insurance marketing has the hard task of making a company seem personable.  People don’t want to buy insurance from just anyone.  Whether they’re protecting their car, house, or family, insurance coverage is a big investment that takes a lot of thought.  Because of this, companies that sell insurance must be trustworthy.  One way to help customers know you better and therefore trust you more is by using marketing letters to connect with them.

When someone receives a handwritten note in the mail, that feels personal, whether it was written by an insurance agent or not.  Handwriting takes more time and effort than typing up a letter.  Receiving mail at all is a big deal in the age of email.  Handwritten letters can help your potential clients see your business as a collection of people rather than a monolith brand. 

2. Most people don’t understand insurance. Handwritten letters can help. 

Let’s be honest: insurance is confusing.  To those who work in insurance marketing, it may not seem to be, but the average person doesn’t know all that much about the many different policies and plans.  They just know that they should have some sort of coverage.  This confusion makes buying insurance tricky.  How can you decide what you need when you don’t even know what you need?

Marketing letters can help here, too.  Messages that explain in simple language the type of insurance you offer and how that relates to an individual are much easier to digest than a bunch of confusing jargon.  By offering an explanation, you’re showing that your company is willing to take the time to get to know each customer and find a plan that fits their specific needs.  This type of marketing for insurance is a great way to bring in new clients. 

3. Mail is a cheap and effective way of insurance marketing. 

Marketing for insurance doesn’t have to be elaborate or expensive.  Sending handwritten letters may feel like going backward, but that’s exactly why it works.  Mail is often overlooked as a marketing strategy, but a personalized letter is unique.  It’s a way to make your business stand out without spending a ton of money on the newest way to advertise.  

Marketing letters are effective exactly because they stand out.  It’s rare for people to get handwritten letters these days.  Most mail is bills or boring advertising mailers.  An envelope that’s hand addressed with a seasonal return label jumps out amid a stack of boring white paper.  This novelty leads to people opening your letters, reading them, and, most importantly, responding to them.

Direct mail recipients purchase 28% more items and spend 28% more money than people who don’t get that same piece of direct mail. 

Need Assistance with Handwritten Letters for Insurance Marketing? 

Interested in using letters for marketing for insurance but not sure where to start?  Yellow Letters Complete has you covered.  We offer all kinds of letter writing services from handwritten notes to postcards.  No matter what your vision for marketing letters, Yellow Letter Complete can help make it happen.  Call (888) 294-0780 or reach out to us to learn more about how handwritten letters can grow your business. 


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