Tips to Improve your Direct Mail Marketing Campaign – Assess the Situation

Dave Schaaf
Dave Schaaf

So you did the work, got a mailing list, created a mail piece, and sent out your direct mail marketing campaign … but didn’t get the response you hoped for! Now, you’re left wondering, what went wrong? There are many variable factors to take into consideration when crafting your direct mail marketing campaign. Taking the time to identify and address these factors can help ensure success on your next go around.

Mailing List

How current are your leads? Depending on your mailing list type, the leads may be time-sensitive. If you are using outdated or old leads, it can negatively affect your response rate. When creating or purchasing your mailing list, what kind of motivating factors or filters are you using? The more motivated your leads, the more likely they will want to sell. At Yellow Letters Complete, our leads are updated daily to ensure your mailing list is up to date. We also suppress our leads for six months. That means we will not give your leads to anyone else during that time period, so you can remain competitive in your target market. We also provide a variety of free filter options to choose from, including motivating factors such as the owner’s date of birth, the purchase date, and many more!

Mail Piece

Another factor to consider is your mail piece. Does it resonate with your target audience? Is it clear, concise, and eye-catching? Is there an easy to follow call to action? At Yellow Letters Complete, we offer a variety of tested template options to help you stand out. We offer yellow letters, postcards, greeting cards, color letterhead letters, and so much more! Your letters will also be sent in truly hand addressed envelopes for an extra personal touch, and you can choose from a variety of envelope and ink color options to coordinate your campaign. We can even include seasonal artwork on your envelope!

Multiple Touches

Didn’t get the results you were hoping for on the first round? Don’t give up! Sending a follow-up touch can be a great way to stay on the forefront of your target audience’s mind. We can help you set up a multi-touch campaign with varying mail pieces and can send them on the schedule of your choice. Multi-touch campaigns can help you maintain a competitive edge as you continue to establish trust, credibility, and name recognition with your leads. When they are ready to sell, they will think of you first!

Benefits of a Multiple Touch Campaign

With direct mail marketing, experimentation and follow-up is key! If your campaign didn’t work out the first round, don’t give up! Assess the situation and make adjustments to ensure success the next time around. Need help? Give us a call and we can help you make the most out of your direct mail marketing campaign!

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