man about to start writing yellow letters

Yellow Letters 101: The Ultimate Content Writing Checklist to Write Quality Letters 

Dave Schaaf
Dave Schaaf

Sometimes, when working in marketing, you may feel that you’ve already tried every trick there is.  The world is filled with advertisements.  How do you get yours to stand out?  The key is the same as it’s always been: be unique.  One way to do this is by utilizing direct marketing mail.

Using mail in a marketing campaign is not new, but there are some ways to do it that are better than others.  To run an effective campaign, you need quality letters that people want to read.  You need yellow letters. 

What Are Yellow Letters for Marketing? 

Yellow letters are a type of letters for marketing that are sent directly to a consumer, customer, or potential client.  It’s called a yellow letter because the notes are usually written on yellow legal paper in a handwritten style.  Even if different stationery is used, direct mail marketing works because the letters are eye-catching.  Unlike mass-market advertising, each yellow letter is unique and handwritten.

42.2% of direct mail recipients either read or scan the mail they get. Data & Marketing Association

Lots of businesses, from insurance to e-commerce, can benefit from using yellow letters.  But what should you write in this type of letter?  Here is a guide to all the things to include in a quality marketing letter.   

What to Include in Direct Marketing Mail 

The contents of letters for marketing can be summed up in two words: personal message.  Whatever you choose to write, make it specific for that customer.  Include their name as well as information relevant to their life or situation.  When someone receives a yellow letter from your company, it should feel more like getting personal mail than an advertisement.

The exact contents of your letters will vary depending on your field and reason for writing.  Perhaps you are an e-commerce business writing to thank a loyal customer for a large purchase.  Maybe you are a realtor letting a potential customer know that the market value of their house has just gone up.  In each case, your message should be specific and personalized.  Writing high-quality notes leads to excited customers, which can directly impact the growth of your business. 

How to Confirm Your Yellow Letter Will Stand Out 

It’s important to consider not only what you’ll write in your letter, but also what it will look like.  Yellow letters are made to stand out from other boring advertisements and bills.  This starts with the envelope.  Direct mail marketing that has a handwritten address and seasonal return label looks more like regular mail than an ad.  This makes people more likely to open it.

Once they’ve opened your mail, people will read letters for marketing that are handwritten.  Some companies choose to use actual handwriting, while others use a font that is more similar to a person’s penmanship than type.  Either way, people are intrigued by a personalized letter, making them likely to open, read, and even keep it.  Using this marketing strategy is a great way to stand out from your competition. 

Need Help with Letters for Marketing? 

Have you decided that you want to use yellow letters in your company but aren’t sure how you’ll find time for the busy work?  Don’t worry; you don’t have to do it all on your own.  Yellow Letters Complete is here.  We can do everything from handwriting your letters for marketing to mailing them to customers.  Whether you know exactly what you want or need help getting a vision for direct mail marketing, Yellow Letters Complete can help.  Call (888) 294-0780 or visit us online to start your yellow letter journey today. 


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